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Beauty education · hair colour · client care · sales

Olga Aprel

colourist · educator · beauty industry trainer

Professional education and training for those starting out in the beauty industry, as well as experienced professionals looking to strengthen their technique, client care and confidence in communicating with clients.

Training for Beginners and Professionals Sales Training for Salons Davines technical specialist with international-level expertise Mentoring
Portrait of Olga Aprel
Technique consistent results
+ Client care client trust
+ Sales confident communication
= Result a skilled, well-rounded beauty professional
Training for Beginners and Professionals Solid foundations for beginners and professional development for those already working in the beauty industry.
Sales Training for Salons Designed to strengthen teams and improve salon profitability.
Davines technical specialist with international-level expertise Works with professional protocols and Davines products.
Mentoring Step-by-step guidance designed to help professionals start earning from the first month of training.
11 Regions Across Russia Students and clients in cities and regions across Russia.
2 European Countries Students and clients both in Russia and elsewhere in Europe.
PATHS

Choose the Path That’s Right for You

Three paths, three different goals: become a hair colourist, strengthen your beauty sales skills or find the right colour for you.

01 · professional training

I want to become a hair colourist

For anyone who wants to become a hair colourist from the ground up, with plenty of hands-on practice and a clear, structured approach to learning.

Get the course outline
02 · sales training

I want to sell with greater confidence

For beauty professionals, salon teams and owners who want to develop a structured approach to consultations, improve client care and communicate with clients more effectively.

Explore Sales 2.0
03 · bespoke service

I want a bespoke colour service with Olga

For clients looking for a professional, personalised colour service tailored to their needs and the condition of their hair.

Book your colour appointment
01 FLAGSHIP PROGRAMME

Become a Hair Colourist

For those looking to enter the profession with strong technical foundations, hands-on practice and the confidence to work with clients.

hair colour fundamentals and a professional approach;
hands-on practice, review of common mistakes and clear step-by-step methods;
client consultation, client care and the first steps towards selling your services;
support in building confidence as a new colourist.
Olga Aprel training with a flipchart
Olga Aprel conducts sales training
02 SALES TRAINING FOR PROFESSIONALS AND TEAMS

Sales 2.0 for Beauty Professionals

Sales training for professionals who want to speak to clients with confidence, present their services clearly and demonstrate the value of their work — without pressure or hard selling.

client communication and identifying client needs;
consultations that build trust;
communicating the value of your services without high-pressure sales tactics;
handling concerns and objections, and discussing prices with confidence.
03 BESPOKE SERVICE

Your Dream Hair Colour

A bespoke colour service tailored to your style, preferred shade and hair condition — created personally by Olga.

a professional consultation and expert shade selection;
careful consideration of your hair colour history and current condition;
gentle colouring techniques and personalised aftercare advice.
Book your colour appointment
Olga Aprel works with the client
Olga Aprel leads a training session for beauty professionals
OLGA’S METHOD

Technique + Client Care + Sales

A strong beauty professional needs more than technical skill. Listening to clients, communicating the value of your work and guiding them confidently towards the right decision are just as important.

Technique hair colour theory, hands-on practice, consistent results
Client Care consultation, trust, client experience
Sales communication, value, confident recommendations
Result a skilled, well-rounded beauty professional
WHO OLGA WORKS WITH

Who Olga Works With

Choose the path that best fits your goal: train for a new career, develop your sales or book a bespoke colour service.

01

Those New to the Profession

Looking to begin a career in hair colour with clear foundations, hands-on practice and support.

02

Experienced Beauty Professionals

Want to develop a more structured approach to their technique and work with clients more confidently.

03

Colourists

Want to strengthen their consultations, improve the consistency of their results and elevate their client care.

04

Salon Owners

Looking for team training that improves client communication.

05

Salon Managers and Teams

Want to establish a consistent approach to consultations and presenting services.

06

Private Clients

Come to Olga for bespoke hair colour and expert shade selection.

REVIEWS

Student and Client Testimonials

Watch short video testimonials from students and clients sharing their trust in Olga, confidence in the results and personal experience of working with her.

Liliya Kuramshina on Working with Olga Aprel

A short testimonial from Liliya Kuramshina about her personal experience with Olga and the trust she places in Olga’s professional approach.

“My Favourite Hairdresser”

A heartfelt testimonial about the trust, care and comfort that make a client want to return to Olga time and again.

“I Can Always Trust the Result”

A testimonial about one of the greatest benefits of working with an expert: confidence in the outcome, professional technique and consistently high-quality colour.

A Personal Testimonial About Olga Aprel

Another client shares her experience of working with Olga.

Black and white portrait of Olga Aprel
ABOUT OLGA

An Expert Who Combines Colour Expertise, Education and Client Communication

Olga helps beauty professionals grow not only through stronger technique, but also through better client care, greater confidence and a clear way of communicating the value of their work.

01 Trains beginners from the ground up and helps experienced professionals strengthen their technique, practical skills and professional approach.
02 Helps salons develop their teams, improve client care and communication, and increase profitability.
03 Davines technical specialist with international-level expertise.
04 Through mentoring, Olga provides step-by-step guidance and helps professionals begin earning from the first month of training.
05 Works with beauty professionals, teams, salons and private clients.
About Olga
NEXT STEP

Not Sure Which Path Is Right for You?

Send an enquiry and Olga or a member of her team will help you choose the right next step.

Find the Right Path for You

Complete the form and we’ll contact you using your preferred method to help you choose the right next step.